Lab1886 is an internal incubator for Daimler that empowers Daimler’s worldwide team to deliver digital innovation with speed and on agility that only an independent incubator can offer.

19:13 is the dedicated innovation partner for Lab1886 across the entire Lab network based in Beijing, Berlin, Stuttgart and Atlanta. We have established their brand, vision and culture, forming the basis for all of their internal and external communications. We have enabled Lab1886 to be known as the drivers of innovation for Daimler. We are their trusted ally for the development of the incubator.


  • Definition and implementation of Lab1886’s transformation process.
  • Detailed content plan and strategy for their communication goals.
  • We created the vision, brand and design for their innovation  campus ‘The Hangar’.
  • Development of an internal communications platform to  connect all global offices.


  • Development of the “drink tank“ created to to build a bridge  between corporate and start-up culture.
  • Development of Talk@Hangar to foster a dialogue with Daimler  employees and to showcase digital transformation within Daimler.
  • Employer Branding Campaign.


  • Global innovation workshop to find and leverage synergies  across Daimler worldwide.
  • New working methods and mind-set workshops created to  empower the Lab1886 team to work collaboratively.
  • Pitch school and training: Enabling the Lab team to learn  about the top “silicon-valley” pitching methods.


  • Development of the Lab1886 CI/CD including: Slide-deck,  Business stationary, Merchandise, Website, E-newsletter.
  • C-Suite Executive Positioning – profile cultivation of the Global  head of Lab1886 and regional CEOs.
  • Video content concept and production: How Lab1886 works video,  Team profile videos.


  • Internal Roadshow around all german Daimler locations to attract  new projects to the program.
  • Internal communications: Townhalls, E-newsletter, Blog content, Internal presentations.
  • External communications: Facebook content, LinkedIn content,  Podcast, External presentations, Press and media events,  Worldwide start-up conferences, Speeches.