“Hello, I’d like to go straight
to your heart.”

“Hello, I’d like to go straight
to your heart.”

By Michael Meyer, Partner and Creative Director

Why language is so important when transforming brands.

There is absolutely no reason not to word a headline, copy, or a text for strategic and internal purposes brilliantly. After all, a headline is never just a nice line of text: it’s always an idea. Language is of the utmost importance at 19:13 and should always be free from blah-blah and buzzword bingo. We live in a complex world where it may not be possible simplify everything, but it is possible to explain everything in plain language As Leo Tolstoy once wrote:

“Reading presents a wonderful opportunity to think.”

BMW Classic

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GQ, WaldMichlsHoldi, Wöhrl, Brigitte

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