By Michael Meyer, Partner and Creative Director
“Do something like you did for Sixt” is a sentence we’ve heard many a time over the last 12 years. Jean-Remy von Matt has probably heard it even more often. However, what marketing managers often forget when they say this is that humour requires one important thing: courage. That’s especially true when it is subtle. What is more, humorous communications don’t suit every brand.
Nevertheless, humour and tongue-in-cheek wit are so wide-ranging that it is possible to develop something unique for any brand that lends itself to a humorous approach. Laughter can be a great way to win over hearts and minds and influence the viewer’s actions.