Why language is so important when it comes to brand transformation.
Though IT companies act for tomorrow, they often still communicate like yesterday. Why branding isn’t just becoming a ‘nice-to-have’, but a MUST for the IT industry.
"Schenken, was bleibt." ~ Story
Awards ~ Story
Lateral entry ~ Story
Profiling ~ Story
Humour for brands ~ Story
Real life vs. authenticity ~ Story
Campaign realisation ~ Story
Enhancing creativity ~ Story
Digital Marketing on steroids ~ Story
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