FC Bayern München
As a brand and a product, FC Bayern stands for emotion, passion and hunger for success – and thus, fully-powered communication.
Week in, week out, year after year, this message is recharged. A magnificent history and a bright future guarantee the most gripping content imaginable. This content, this history – and the stories it has produced – are used cleverly and constantly to represent and showcase FC Bayern in all its facets – and thrill fans, members and followers over and over again.
FCB 120 Years
Campaign Home jersey 2019
The making of ‘Heimat’ films
Campaign UEFA Champions League jersey 2019
No other club in Germany has played as long in the German Bundesliga as the FC Bayern. Being not only a top team, but often an odds-on favourite, strengthens the Social Media and Out-of-Home campaigns right in the heart of Munich.
Campaign Away jersey 2019
FC Bayern play ‘away’ games not only to take part, but to win. Mission three points, no matter the pitch, fortifies this campaign. This includes a film clip in cooperation with the FC Bayern Basketball team.
Communicative restyling of the FC Bayern store, Allianz Arena