Daimler is investing heavily in its digital future. The digital unit of Mercedes-Benz cars, digitalONE, is the driving force behind this shift. As the key transformation partner to digitalONE, 19:13 acts in tandem with leaders as a guide to their path to change, internal and external communications creator, culture cultivator, sparring partner, and change agent.


  • Global top executive workshops that validated, refined and launched their vision, mission and strategy.
  • Definition and implementation of the digitalONE transformation.
  • Agile transformation sprint program: Transformation Ambassador program, Cross-Unit networking, Co-Creation and  Innovation platform.


  • digitalONE University: learning program offering expertise on digital and methodological expertise.
  • Knowledge Sharing Platform: for best & fail practices within the organization.
  • Office space (re)design.
  • Development and implementation of a global digital champion award, honouring the most transformative projects.


  • Co-Creation and Innovation via a central platform to support  communication, collaboration, and innovation.
  • Agile working methodologies.
  • Ideas Funnel program to drive innovation  and product speed to market.


  • The digitalONE brand ID – breathing life into the unit and creating its face within Daimler and the public.
  • Clear value proposition.
  • Style, language, tone of voice and clear guide to brand behaviour.
  • Launch, roll-out and implementation externally and internally.


  • Internal communications: Town halls across all global offices, e-newsletter, Blog content, LinkedIn content, Internal presentations.
  • External communications: Presentations, Events, Speeches, Conferences.
  • Top executive positioning and profile cultivation.